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True Circle Perspectives
All things marketing, brand and content.


GTM Partners Ambassador
Best-selling author Sangram Vajre and his team at GTM Partners have mastered the art of simplifying GTM. Do these issues look familiar? ✔...
Larisa Summers
Mar 27, 2024


CMOs that are in the arena - this is for you
Going from running marketing teams as a CMO at both VC and PE-backed companies to building a consulting practice, it's been interesting...
Larisa Summers
Jan 25, 2024


The "do more with less" marketing era
Life and business operate in cycles. Since 1980, the US has gone through several recessions (i.e. a shrinking economy - including...
Larisa Summers
Dec 11, 2023


True Tuesday
First principles thinking helps us reframe complex frameworks into their most basic, true components. A brand is simply a promise made...
Larisa Summers
Nov 28, 2023


About True Circle Marketing
Welcome! As a Chief Marketing Officer with over 20 years real-world experience, I founded True Circle Marketing with one mission in mind:...
Larisa Summers
Nov 28, 2023
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