A strong b2b content marketing foundation

Before creating your content calendar, answer these strategic questions to form the foundation of your marketing strategy:

• What value do you create?

• For whom?

• What is your unique personality and POV?

• How do you prove this to be true?

• How and where do you tell this story?

The answers to these questions will result in a beautifully intertwined set of possibilities.

From here, your content strategy will flow.

It gives you the correct boundaries in which to tell a consistent, tight story - in a large variety of ways and places. Since the new b2b buying journey is highly self-directed, your content and digital strategy is how your prospects will become aware-of, and inevitably perceive, your product and solution.

Here's to a winning 2024 content strategy!